Analysis Of The Reasons Why Social Networks More Persuasive - Samples

Question: Analysis Of The Reasons Why Social Networks More Persuasive Than Traditional Word-Of-Mouth. Answer: Brief Statement of the problem As far as consumer behaviour is concerned, it can be said that the traditional word of mouth is essentially capable of driving consumers to commercial centres and is considered to be very persuasive form of correspondence. However, the transformation of the predominant print culture into the computerized community of the 21st century is said to have affected the scheme of word of mouth by particularly the electronic scheme of word of mouth (Kotler, 2015). The study hereby identifies the issue of recognizing the intensity and nature of effect of traditional WOM and social networking (electronic word of mouth) on purchase decisions of consumers. Research aim and objectives The present study intends to comprehend the way social network in comparison to traditional word of mouth can exert greater influence on the purchase decision of various customers. In addition to this, the recognized problem of the study also includes examination of whether social network recommendations are dependable than word of mouth (Keller Kotler, 2016). The objective of the current project is To examine overall consistency of the recommendations made by word of mouth as well as social networking To carry out comparative examination of the effect of word of mouth and social networking Brief Methodology To respond to the characterized examination inquest and to arrive at the detailed point of the current study, necessary information was required. For the purpose of present research, the learner intends to undertake a deductive research approach that can linked to hypothesis formulation based on already existing notions and a developments of strategy for scrutiny of the given hypothesis. The learner intends to undertake blended strategies approach by implementing quantitative technique and subjective examination later. Therefore, the learner intends to undertake mixed research methodology where both quantitative along with qualitative methods of investigation can be used for drawing closer information (Sheth Sisodia, 2015). Essentially this can help in collecting and analysing both quantitative as well as qualitative data, combine two different forms in diverse ways, and provide priority to both types of data. For the present study, the learner has the intention to gather primary al ong with secondary data. In actual fact, the learner intends to acquire the primary data that is the first hand data through questionnaire that are distributed via mail. In this case, the investigator will prepare a list of pertinent questions in the questionnaire to the nature of issues under investigation. Again, the learner has the intention to collect the secondary data from the lately published journals, websites, various case studies, journals and articles and pronounced government reports among many others Sheth Sisodia, 2015). In addition to this, it can be hereby mentioned that the learner proposes to analyse the quantitative data using statistical methods (both inferential and descriptive statistics). However, the qualitative data using thematic analysis, case study analysis and review of prior literature. Identification of the secondary data Secondary data that the learner proposes to use can be collected from journals, reports, government records, news papers and magazines and official websites on the particular subject matter under consideration. There are varieties of published reports on the topic that analyses effect of social networking and traditional word of mouth scheme as methods of marketing. These reports can be analysed to bring various facts and evidences into light (Weinstein Pohlman, 2015). In addition to this, books are also available for studying the current topic that is chosen for research. Again, journals as well as periodicals have also become important source as far collection of secondary data is concerned. Also, magazines as well as newspapers can also prove to be effective sources of information for undertaking research on the selected topic. References Keller, K. L., Kotler, P. (2016).Marketing management. Pearson. Kotler, P. (2015).Framework for marketing management. Pearson Education India. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Weinstein, A., Pohlman, R. A. (2015). Customer value: a new paradigm for marketing management. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 132-133). Springer, Cham.